Maker’s Mark (a Beam Suntory brand) wanted to create a range of premium bar items that would enhance the Maker’s Mark presence in key outlets and that would be well-received by the bar staff.
TLC Live NZ designed a number of items that fitted with the values of the brand including premium bar mats, aprons, table talkers, barrel head wall signs, glassware, notebooks, as well as a core range of copper/gold bar items (including shakers, jiggers, bar spoons, strainers, muddlers, ice tongs and citrus peelers). Items were mainly sourced offshore, branded in New Zealand then kitted into boxes and shipped to key venues throughout Auckland and Wellington.
Julia Hope, Beam Suntory Assistant Brand Manager said, “TLC has been a valued partner for many years. Our needs as a business are always changing, and as a result we need to work with partners who can source promotional items that are in line with brand strategy, global standards and customer requirements- often on short turnaround times.”