Resources And Statistics

How do we know that promotional products work?

0 %
of people agree that promotional products are a good way to learn about new businesses in the area

3 out of 4 people

would likely switch brands if they received a promotional product from a brand they had not done business
0 %
of people would rather receive a promotional product than a promotional e-mail

3 out of 4 people

people will keep a promotional product because it is useful

Source: Promotional Products Association International (PPAI) Consumer Study 2021

How long do consumers keep promotional products for and why?

0 %
of consumers keep a promotional product because it is useful

32.9% of consumers

keep a promotional product because they wanted or needed it at the time of receiving it

38.3% of consumers

keep a promotional product because it reminds them of an event or experience

34.8% of consumers

keep a promotional product because it is fun to have

34.1% of consumers

keep a promotional product because they like the design

48.7% of consumers

believe receiving a promotional product makes events more enjoyable

Source: Promotional Products Association International (PPAI) Consumer Study 2021

Popular promotional products for men

Outerwear, performance wear, polo shirts, masks and writing instruments

Popular promotional products for women

Outerwear, health and safety, performance wear, bags and masks

Source: Advertising Specialty Institute (ASI) Impressions Study 2021