Seen Promotions was given a brief to create the greatest marketing activation for the launch of Energy Australia’s online store.
The team enlisted the help of numerous local suppliers (who worked with and supplied Australian made products) to create an edible marketing activation for Energy Australia. This included cookies, donuts for the donut wall and gelato for the gelato cart; all of which played a part in making the event a resounding success.
The campaign was thoroughly enjoyed by staff at both Seen Promotions and Energy Australia, where the subsequent store launch was also declared a success. Buy-in rate from staff was approximately 1,900 staff out of 2,200 in total, a result the client was understandably thrilled with.
In the days following the launch, many of Seen Promotion’s apparel and merchandise lines sold out, illustrating the widespread success and appeal of the campaign.