What is a promotional product?
A promotional product is a tangible product imprinted with a brand’s logo or message. The primary purpose of a promotional product is to increase brand awareness, loyalty and recognition among consumers.
Promotional products create memorable brand experiences by connecting a consumer with a brand on a physical level and engaging their senses (sight, taste, touch, hearing and smell).
Promotional products are often given away for free by brands at conferences, trade shows and lead-generating events. Other examples of promotional marketing you might have come across in everyday life include
Some of the most popular categories of promotional products include:
Marketing with promotional products is one of the best, most cost-effective ways to imprint your brand into the memory of consumers.
Promotional products can help a company distinguish itself from its competitors by leaving a strong impression on customers and making it easier for them to identify the brand in a purchasing situation.
If you want consumers to remember your brand logo or slogan, printing it across an item they will use in everyday life is one of the most cost-effective and fail-safe methods to achieve brand recall.
Benefits of promotional products
A study conducted by PPAI (Promotional Products Association International) in 2021 found that
Source: Promotional Products Association International (PPAI) Consumer Study 2021