Port Stephens Council and Visitor Information Centre commissioned Get Smart Promotional Products to create a new range of merchandise for the Visitor Centre and shop windows to promote a tourism initiative that would coincide with the launch of the new ‘Incredible by Nature’ brand campaign. With visitors using the products (which included caps, notebooks, pens and more) while on holiday and also taking them back home, the campaign undoubtedly succeeded in driving brand awareness.
Melissa Awal, Visitor Experience Team Leader said, “The campaign generated almost 19,000 new leads to business operators in the region and contributed an estimated $705 million to the Port Stephens economy (for the year ending June 2021) by increasing the number of overnight domestic visitors by 20%. Ongoing sales of the merchandise have also contributed substantial funds to the region and received positive feedback from consumers who love the stylish, eco-friendly and useful range of products.”
