The Popularization of Custom Packaging

Amid the COVID-19 pandemic, the continuously expanding eCommerce market positively exploded. As a consequence, more and more businesses are today looking to use custom branded packaging to send products to end-users.

Whether for the purpose of mailing products purchased by customers online, the presentation of gifts to new employees or for simply sending gifts to say thank you; more and more businesses are looking to custom packaging to support their marketing strategy and add the “wow factor” to the product inside.

Distributors across the promotional product industry are getting more and more requests for custom packaging from end-users and retailers. Consumer purchasing trends and evolving consumer behaviour is driving the growth in the popularity of custom packaging.

Custom packaging can provide the recipient with a “sensory experience”; Apple understands this concept better than most, evidenced by the way they package their technology to reinforce the image of their brand.

There are many benefits for retailers who use custom packaging for their products. These include:

Enhanced brand recognition
Custom packaging can help your brand stand out from the competition. You can choose specific colours and designs to reflect your brand, making your product instantly recognizable to consumers.

Boosted value perception
Custom packaging gives products a more premium and high-end look, which can lead to increased perceived value. This can give customers the impression that they are purchasing a high-quality product.

Improved customer experience
Custom packaging can be designed with the customer in mind, making it more convenient and easier to use. For example, if you are a food retailer, you could use custom packaging that is easy to open and resealable for freshness.

Sustainability and eco-friendliness
Many custom packaging options are made from sustainable materials, which is good for the environment. This can also benefit your brand, as more and more consumers are looking for environmentally friendly products.

Marketing opportunities
Custom packaging can provide a unique opportunity for marketing and promotional efforts. For instance, you could add a discount code or social media information to the packaging, encouraging customers to share their purchase on social media.

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